CHALLENGE: Make Wingstop a part of the college student that is the lifestyle while incorporating the brands 11 unique flavors.
CONCEPT: Entice students to unlock an entire underworld of bold flavors through their already popular app.
Digital Display, Promoted Social, and a new tab on the app will tease the campaign's launch.
An activation stripping the "visual flavor" from 11 college campuses will kick off the campaign by bringing attention to the flavor students are lacking and how it's affecting them. Students will then be directed to the Sauce Society pop-up. The Sauce Society pop-up "Flavor Station Lounge" will host exclusive, intimate performances and presentations by up and coming musicians and artists like Anderson Paak and Jessica Washick who will discuss how they created brands from embracing their "personal flavor".
Join the Sauce Society and earn badges by accomplishing specific challenges within the app to unlock deals and discounts for college students.