Q U A K E R X C H O P P E D
CLIENT: Quaker
ART DIRECTOR: Abby Wilczek (Art Direction, Photoshoot Art Direction, Digital + Print Design)
ACD ART: Laura Wilkens
ACD COPY: Erin Heraty
PHOTOGRAPHER: Michael Maes
When it comes to cooking, shoppers are looking for exciting ingredients that can create quick meals. Unfortunately, Quaker products struggled to prove they are versatile enough to satisfy this consumer craving.
To set the record straight we leveraged a strategic partnership between Quaker brands and Food Network’s gem, Chopped. The collaboration allowed Quaker branded products to take center stage in several Chopped episodes. Challenging the chefs to reimagine the foods in new and innovative ways.
We kept the momentum going in-store with scannable POS that led to a microsite of recipes highlighting Quaker products. For the site we captured unique recipe photography that called back to the nail-biting moments when Chopped chefs finish their dish and must quickly plate it before sending it to the judges panel. Successfully redefining how Quaker products could be used.
We kept the momentum going in-store with scannable POS that led to a microsite of recipes highlighting Quaker products. For the site we captured unique recipe photography that called back to the nail-biting moments when Chopped chefs finish their dish and must quickly plate it before sending it to the judges panel. Successfully redefining how Quaker products could be used.
P R I N T + D I G I T A L
P H O T O G R A P H Y G A L L E R Y
F R O M T H E S H O W
