CHALLENGE: For young adults home fitness equipment is bulky and unsightly. On the other, hand, boutique fitness classes are too expensive and too much of a commitment.
CONCEPT: Convert any room in your house or apartment into a boutique fitness studio with Mirror. 
Print
Hulu Pre-Roll
Give Hulu viewers a little peek of how Mirror actually works. 30 second pre-roll would walk them through a sample stretch session on Mirror.
Activation
Expand the NYC Mirror flagship store beyond one city. Give public transit users in urban areas a chance to experience Mirror for themselves with interactive "pop-ups". These activations would utilize a functioning mirror and allows users to go through a brief 1 minute exercise.
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