M I K E ' S H A R D L E M O N A D E X U S O
CLIENT: Mike's Hard Lemonade
SENIOR ART DIRECTOR: Abby Wilczek (Art Direction, Photoshoot Art Direction, Design)
CD + COPY: Erin Collins
JR. ART DIRECTOR: Camille Armstrong
Mike’s Hard Lemonade wanted to splash into summer with a program that would capture attention and drive engagement. We rose to the challenge with a campaign to celebrate the everyday heroes in our country who are active duty or military veterans.
We connected with military veterans within the Mike’s Hard Lemonade organization and featured several to be our heroes on print POS and digital. Their stories of service were featured in the campaign’s microsite.
Through POS and QR codes on pack, we asked shoppers to raise their Mike’s bottle and send a message of support to a military member through our microsite. Every message sent would equal $1 donated to the USO to help military members and their families.
We connected with military veterans within the Mike’s Hard Lemonade organization and featured several to be our heroes on print POS and digital. Their stories of service were featured in the campaign’s microsite.
Through POS and QR codes on pack, we asked shoppers to raise their Mike’s bottle and send a message of support to a military member through our microsite. Every message sent would equal $1 donated to the USO to help military members and their families.
E V E R Y D A Y H E R O E S
P O I N T O F S A L E
