F A M I L Y G U A R D
CLIENT: SC JOHNSON FAMILY GUARD
ART DIRECTOR: Abby Wilczek
GCD: Sherri Krekeler
ACD COPY: Erin Heraty
CONCEPT ILLUSTRATOR: Kenn Peterson
During the COVID-19 pandemic SC Johnson answered the call for simple disinfection with their new product Family Guard. But due to the popularity of the category, many brands began competing in the same space.
To make Family Guard stand out from the crowd we developed a retail look and feel that is unique for the category. Visuals focus on moments of disinfection and the resulting magic and connection that is possible once those surfaces are safe to touch.
Partnering with an animation studio allowed us to elevate our concepts from sketches to fully animated stills to create a dimensional world that feels fun, relatable, and safe-from-germs.
To make Family Guard stand out from the crowd we developed a retail look and feel that is unique for the category. Visuals focus on moments of disinfection and the resulting magic and connection that is possible once those surfaces are safe to touch.
Partnering with an animation studio allowed us to elevate our concepts from sketches to fully animated stills to create a dimensional world that feels fun, relatable, and safe-from-germs.
V I S U A L E V O L U T I O N
V I S U A L L I B R A R Y
S A L E S K I T
P O I N T O F S A L E + D E S I G N E L E M E N T S
